Sustainable Solutions Paper Research Proposal Example | Topics and Well Written Essays - 250 words

Sustainable Solutions Paper - Research Proposal Example They also have more powers with their suppliers given their market share in the industry (Kurtz & Boone, 2011). Bargaining power of buyers: Comcast product prices have been on the rise, hence showing their powers on consumers. Most consumers are willing to buy even at higher prices because they have no options since this is the only company offering cables. Switching cables with others is expensive, hence minimizes the pain by buying from Comcast (Teen, 2014). Availability of substitutes: there had never been a substitute until recently when consumers had a choice of satellite or cable. For now, consumers can choose their connection to be cables or satellite, and it seems they will stay for longer (Teen, 2014). Competitive rivalry: there is competition from satellites which has resulted in price cuts, but not much. The prices have started rising again, despite the competition (Teen, 2014). However, there is fear that Cables or satellite will wipe the other to enable price cut. Comcast is a big organization and able to get favorable deals with content producers such as Disney and football leagues. This gives them the advantage to have a frequent supply of content to its customers hence adding value. Similarly, the organization has a close tie with technology partners, hence have a strong ability to offer superior products to customers (Eaton, 2010). The company has also increased customers value by converting its infrastructure to digital to maximize bandwidth capacity. It has also cluttered its acquisitions to improve the existing infrastructures. More so, it is leading in innovation by researching on products and developments as well as supporting activities to enable it satisfy its clients (Eaton, 2010). Secondly, the company has focused category targeting. For instance, it has products tailored for each market niche it