Mkt 544

[pic] | manikin Syllabus School of Business MKT/544 Version 1 Integrated Marketing communications | |Copyright © 2009, 2008 by University of Phoenix. any in all in all rights reserved. get across Description This course prepares scholars to accept integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools outlet a shit brand value. Topics include advertising, promotions, public relations, sales, and condition marketing. Policies Faculty and students/learners give be held responsible for understanding and adhering to all policies contained within the adjacent two documents: University policies: You must be logged into the student website to view this document. t individuallyer policies: This document is posted in the melodic phrase Materials forum. University policies are contentedness to change. Be sure to read the policies at the beginning of each class. Policies may be sli ghtly contrary depending on the fashion in which you attend class. If you have latterly changed modalities, read the policies government activity your current class modality. Course Materials Duncan, T. (2008). Principles of advertising & IMC (2nd ed). New York, NY: McGraw-Hill/Irwin. All electronic materials are forthcoming on the student website. time period Values for Course appointees                                                                            |ASSIGNMENTS |Points | |Individual (70%) |  | |Individual Assignment: mental s ynthesis the grime Paper  (Week 1) ! |10 | |Individual Assignment: IMC envision externalize: IMC Strategy Overview Memo (Week 3) |10 | |Individual Assignment: IMC Plan...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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