Changing Trends Of Hospitality Industry In India Tourism Essay

Changing Trends Of cordial reception Industry In India Tourism EssayAs the Hospitality patience is a in truth vast topic, therefore, in refer to nominate my utterance proposal probable, I had to narrow down the hospitality manufacturing to hotels and disallow only for some part of the project like the change in the viewpoints of consumers, and for certain hotels which cede their locations all around the world. My key focus would be mainly the top Players in the Industry owing hotels and lounge.In the recent past years, India has witnessed a tremendous gravy in the hospitality assiduity, solely like some other segments. The fact that the Indias economy had been ripening promptly and India as a whole had been facing a huge dispute of being under roomed gave a juncture to the hospitality industry. In order to leverage this opportunity a plenty of real estate developers piddle also been investing into this business. (http//www.iloveindia.com/economy-of-india/hotel-ind ustry.html, viewed on 28-dec-2010)However, with an change magnitude in the tourism industry, IT, BPO segments, strange moveers, affordable airline f argons, etc, there has been a developing in the hospitality industry. Many other factors such as Commonwealth Games in Delhi check been fueling the select further. The middle class is becoming more noble-minded and the native Indian tourist travel has been growing rapidly, particularly in places such as Goa, Kerala and Rajasthan.( http//www.iloveindia.com/economy-of-india/hotel-industry.html ,viewed on 28-dec-2010)It was often give tongue to that a hotel essential maintain a beautiful location and a succulent viands in order to succeed. However, in todays competitive world, even an inconsequential sneak clear prove to be jeopardous. The contribution in the information engine room segment has also streng henceed and so the growing hospitality industries have started looking for new argonas to emend their induce and effici encies. The IT first came into start at an upfront desk where the receptionist would look for the names of the customer and then provide them with a room. In order to improve the operations, big hotels started setting accounting body and softwares for their back offices. As the chain of hotels started progressing in their process across the country, it was untold(prenominal) required to look after their assets. This gave rise to the demand for a governing body to manage the property, which allowed hospitality groups to keep a track of their assets across divergent states. It was during the same take aim of time, that the big hospitality chains also matte up the need for centralizing the system. This period saw chain of hotels being networked and then connected to a central server. Just like the Taj Group of Hotels have linked a WAN thats named Taj Net, which connects the groups of 55 properties across India, Nepal and Sri Lanka. There are many advantages in having a centrali zed system. As the Hotel industries has been dependant on Travel and Tourism industry to a enceinte extent, the combination of this travel and tourism has also careed in building up hospitality industry. (www.expresshospitality.com viewed on 03-Jan -2011)RECIPIENT FOR THE RESEARCH WORKThe recipient for this enquiry work would beThe key recipient MyselfMy look into adviserTop Hotels/ Resto- Bars in India and their ManagersThe Customers of HotelsRESEARCH SUITABILITYThe topic that I have chosen for query relates to me very fountainhead. In the present day scenario, the global grocery make out sights that the survival of the fittest companies are competing with each other and the quality and service that these companies provide are the key concept for any companies growth. My research is foc drug abused much towards the support and service that is provided after occupying the hotel room and for any organization it would be a basic foundation concept to satisfy their customers and deduct the need of their customers. As we can see many of the leading MNCs are pave their path to countries, which could provide them with services with better quality.LITERATURE REVIEWThe hospitality industry is one of the largest employers in around of the countries with being geographically disperse in different sectors. The globalization of the industry has advanced under the figure out of the advances in technology, transportation and communication, deregulation and elimination of political barriers as healthy as thriving competition in the global economy (Clarke and Chen, world-wide Hospitality Management ,w. 2007). The hotel as a whole is basically a mix of five characteristics its location, its mix of facilities, its image, the services that it provides and the price it charges (Holloway and Neil Taylor, 2006, Pg. 2003).As said by Amadeus, the global hotel industry is driven by globalization, new applied science and a new breed of customers. The hospitality industry, which has been with unparalleled opportunity, is undergoing a period of extraordinary transformation. A report accredited by the Amadeus group to go out well-nigh the hotel industry, recommended that the hospitality industry stand to face major difficulties from the uphill new technologies such as bookings through with(p) tele or erratic phones and from the online hearty networking sites. Guests can now easily exchange views about what they think of the hotels through social networking. Quality is now given over more priority than before. Hotels are under threat to deliver the highest standards of excellence as the knowledge and level of exposure of travelers has increased. The hotels have been awaiting to modify their technology and communication systemsas mobile booking has expected to become a very common practice.(HayHurst,2008).In recent years, the organizations in the hospitality industry are undergoing agreat deal of distract as due to the pressure of globalization, th e competitive forces at heart their businesses have been modified. Therefore, in order to survive, most companies have realized that they must(prenominal) frame a competitive advantage by relying on their employees to improve the quality of delivery (George Bohlander, Scott Snell, 2009 Business Economics)Hoteliers are now able to identify the value of risk taking, novelty, and the intense search for opportunities as primary drivers of growth and value creation (Jogaratnam G., Vol. 18 No. 6, 2006). In addition, there has been an increase in the usage of technology as a mode of qualification online reservations through several distribution channels. These channels can be construe as an organized and serviced system that is paid for, out of the marketing work out and is used to provide an access to the customers, who are away from the location of fruit and consumption (Middleton and Clark, Marketing in Travel and Tourism, 2001).Usually in India, customers would make a reservatio n by either directly approaching the hotel or by booking through a travel agent. However, now the electronic distribution channels like the Global Distribution System (GDS) and the net profit have been steadily gaining popularity. (Dabas and Manakt., Vol. 19 No. 5, 2007). Because of the perishable nature of the inventories, its very crucial for the hotel to have an economical distribution. (OConnor ,Vol. 4. pg 1-15, 2002).RESEARCH METHODOLOGYEvery research regularityology includes a research design which may be define as the set of conditions organized hypothetically for the collection and abbreviation of info that aims to integrate relevance to the research process with economy in cognitive processResearch ProblemUnderstanding the development in hospitality industry along with the current trends and, how the companies have been affected the need for their consumers as well as their perception.Research QuestionThe changing trends of the Hospitality Industry in IndiaResearch O bjectives1. The performance of Hospitality industry in India.2. How has the trend change in the past few years.3. Analysing the demand and supply of accommodation and growingprices in different Indian hospitality industry?4. How has the perception about the restaurants/hotels and bars changed in the minds of consumers?5. Who are the chief players in the Indian market as well as the ones that have branching outside India? attackSince there is no relationship between the Hospitality Industry and the conclusion, the research would be fully prelusive so that the conclusion, which is being analysed using different methods of evaluate and study, would support the research.StrategyThe strategy that will be followed for the research work will be keep abreasts. Surveys will be taken from either the Hotels or Resto-Bars in India and also from the customers of different hospitality segments.DATA COLLECTIONMy selective information collection processes for this research would consist of seri es of procedures, which would be further branched into primary and unoriginal info collection.PRIMARY DATA COLLECTIONThe main processes that I would be relying on while using my primary data collection would be through questionnaire based on the information, that will be done by personally meeting the customers and by sending them posts and by meeting the staff of the hotel in person.The questionnaire I would be working on, would be divided in a way that would be most competent in handling them and by keeping the time factor into consideration, the most applicable system would be applied to the best suitable group. piece of music applying a wrong process in gathering information would top in delaying the whole operation. The research topic requires a Qualitative method to evaluate the findings aimed for. A well framed questionnaire will be given in person.The separate tool for my research proposal would be a type of a watch, because the best way to obtain the required data , in order to find answers for my research questions ,would be asking a set of questions.Every methods of data collection have its own advantages as well as disadvantages. For exampleInternet survey Survey done through e-mails and file sharing.The advantages of Internet as a mode of survey are1. Survey can be set up faster.2. Survey results are faster.3. Response can be selled by allowing pre and post questions.4. The skip-pattern questions can be used to eliminate interviewer error.5. Respondent can answer at their own convenience.6. Cost of interview in minimal.Although, Internet survey has many advantages, it might not be the most appropriate method of study for this dissertation. The reason behind this is the anonymity of the web, which makes any type of affirmation difficult, if not impossible.Postal Questionnaire is yet another type of survey which has the following advantages and disadvantages AdvantagesTheir cost are relatively low.Data can be obtained from large assay ar eas.Can avoid interview bias.Privacy settings can be compound for the respondents.Rating scales can be flexible.DisadvantagesPoor response rates.Respondents may misapprehend questions.The intended person may not be the one who unblemished questionnaire.The relative nature of the questions to be posted is supposed to have secret information, has made me to decide that postal questionnaire might be the most appropriate form for collecting information.The methods for data collection range from the simple use of postal questionnaire to face-to-face interviews, where an interviewer uses tape recorder and note taking as their tools for collecting information. Few of the methods are expensive but they surely vouch a good response rate, while others being cheap to administer but are most likely to produce a pitiful response (Les Oakshott, 2001)SECONDARY DATA COLLECTIONThe secondary data are the type of data that are made by others for their own purposes. The secondary data for my resea rch proposal would be gathered from the companies own data archives and from their annual financial reports. In addition, the findings of former research studies on outsourcing an accounting process would give an ample amount of historical data or decision-making patterns. I would also be using Internet to rile some more information about the industry and use journals for getting instruction from the past researches on this topic.TOOLS FOR DATA ANALYSISThe data store from the questionnaire would be analyzed through the SPSS text analysis. Different mode of SPSS analysis will be used in analyzing the data from the questionnaire.RESEARCH recent AND RELEVANT?Lately this topic has been quiet popular , with a boom in the hospitality industry there have been a lot of researcher working on this topic in order to understand the needs and behaviour of the people, so that they could suggest steps to improve and help grow the industry. The topic for this research is also a hot dependent as the tourism industry is also connected with the hospitality industry and the tourism industry has progressed alot.