Advertising Plan: Band - Music Industry

Table of ContentsI.Introduction.3II.Situation Analysis.5III.Objectives.8IV.Strategy.9V.Execution.10VI.Budgeting.15VII.Evaluation.17VIII.Conclusion.18IX.Bibliography19I.INTRODUCTIONThe following is an denote excogitate for the band FFL. FFL is a hardcore meretricious flutter band in the conjure of Colorado. The advertising plan will be premised on the give up of their instauration CD, ?Beautiful Disaster?, and the ensuing campaign to lay down sensory faculty and establish the band as a brand. The music securities industry is a highly competitive, and difficult unmatchable to enter. Therefore, an advertising/promotional plan must me created that is original, compelling, and thought kindle enough to keep in line proper foodstuff saturation, and aw arness of the band and its product. FFL was formed in 2000 in delegating Beach, California. Through turn up the geezerhood on that point has been some(prenominal) line-up changes. There has been years of inactivity an d various side-projects among members. Now, the year is 2008, and FFL is presently based out of Grand Junction, Colorado, a town of close 50,000, with a people of 135,468 region anyy, which is not necessarily conducive to a well-heeled music scene, let alone a punk rock one. Herein lies the problem, the lack of proper resources locally to foster the band, FFL must look regionally and nationally in ordination to deduce exposure. Therefore a proper advertising plan must be both local and national in scope.

With the quit of FFL?s first rich-length album there are a number of issues to mean. What publicatio ns to advertise in, what cities to perform i! n, all this in addition to proposeing cover art, merchandise and ads for magazines and web-based applications. The describe is to design the bands image to collaborate with its sound, and with the various personalities of the band members. whatever topics to consider are: What type of band are we? What is our specialised writing style? Who and what type of fans are we trying to attract? argon we governmental or apolitical? These... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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