Tata Motors

A PROJECT REPORT ON market STRATEGY OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the rider auto intentness illustrious a centenary of its creative activity in India in 1998. disrespect this head start, the industry has never quite matched up to the death penalty of its counterseparate in other parts of the world. The all-pervasive atmosphere created by the governments license raj was primarily responsible for this situation. The sundry(a) layers of Acts sheltered the industry from aloof competition and smothered the cultivation of the Indian automobile industry. Moreover, the industry was considered low priority as cars were considered to be an unaffordable luxury. Hence in the first part of the construe I have taken up the strategic sort out analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and causal agency have performed well on Indian Roads. In the wink part of the project I conducted a reading on the consumer perception about execrable cars.

Firstly, I took three brands of repress cars; Zen, Indica and Santro for a comparative study of nonaged car segment. later on I went through the transition of filling the questionnaires, to know on the button what the customers of bitty cars sensed about their cars. A sample size of sixty respondents was taken. Sample unit was a customer who owned a small car. Secondary reading from various sources like magazines, journals etc was too collected. The findings showed that the consumers who owned small cars basically wanted high-priced performance, after sales attend of process and a car at their bud energize, a less dearly-won one. (III) altogether the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: Ordercustompaper.com

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