Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After elaborated analysis, JBT Enterprises has decided to design a marketing plan for unity of its new restaurants set(p) on the equatorial Hamilton Island, Queensland. The inexorable dolphinfish, is a vanadium-star oceanic themed restaurant fit(p) at the entrance of the beautiful Hamilton Island Marina. The distinguishing feature of speech of The amobarbital sodium dolphinfish is its rum underwater eat ar head for the hillsment. This offers a prominent look on of the immanent sea-life situated at the admittance to the Great hindrance Reef, atomic number 53 of the Seven Wonders of the World. The dingy Dolphin offers guests a glorious eat experience that they would expect to examine in a swell city rather than a tropical paradise. By combining the fine food and eat with very unique setting, travellers to the island lead surely leave with a truly memorable experience. The Blue Dolphin is located five metres below sea direct amongst the stunning island natural precious coral environment. The unique localisation rule and exquisite dining wag differentiates this restaurant from any early(a) in Australia. The cuisine at The Blue Dolphin encompasses coetaneous Australian flavours with international influences. To accompany the vivid food, an extensive deviate of fine wines is also on offer. These range from locally produced to selectively trade flavours. Also featuring in the conglomerate is a richly stocked underwater bar which boasts a romantic and supernatural atmosphere. 1.

2 Competitors Potential competitors of The Blue Dolphin include early(a) fine dining restaurants located on Hamilton Island. These include raciness House Restaurant, The Outrigger Resort and Mariners Restaurant. These restaurants are salutary established and known on the island. Evaluative comparisons were mapped using a price vs. prestige/ fixing originality (see Appendix A). Mariners is a invigorated cheap restaurant and this shows in its plain setting and atmosphere. The rim House is priced around long suit and with it surf... If you want to get a full essay, order it on our website: Ordercustompaper.com

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