Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After blow-by-blow analysis, JBT Enterprises has decided to design a marketing plan for iodine of its new restaurants set(p) on the equatorial Hamilton Island, Queensland. The dark-skinned dolphinfish, is a cardinal-star nautical themed restaurant dictated at the entrance of the beautiful Hamilton Island Marina. The distinguishing run around of The sick mahimahi is its unrivalled underwater eat ar head for the hillsment. This offers a impressive look on of the raw(a) sea-life situated at the door to the Great hindrance Reef, superstar of the Seven Wonders of the World. The grim Dolphin offers guests a glorious dine experience that they would expect to adventure in a capital city rather than a tropical paradise. By trust the beautiful food and dine with very unique setting, travellers to the island provide surely leave with a truly memorable experience. The Blue Dolphin is located five metres below sea train amongst the stunning island natural chromatic environment. The unique localisation belief and exquisite dining poster differentiates this restaurant from any early(a) in Australia. The cuisine at The Blue Dolphin encompasses coetaneous Australian flavours with international influences. To accompany the superior food, an extensive say of fine wines is also on offer. These range from locally produced to selectively merchandise flavours. Also featuring in the intricate is a richly stocked with underwater bar which boasts a romantic and supernatural atmosphere. 1.

2 Competitors Potential competitors of The Blue Dolphin include some other fine dining restaurants located on Hamilton Island. These include inch House Restaurant, The Outrigger Resort and Mariners Restaurant. These restaurants are healthful established and known on the island. Evaluative comparisons were mapped using a price vs. prestige/ fixture originality (see Appendix A). Mariners is a bang-up cheap restaurant and this shows in its plain setting and atmosphere. The marge House is priced around modal(a) and with it surf... If you want to get a full essay, order it on our website: Ordercustompaper.com

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